🇩🇪Germany
A Knight of the Seven Kingdoms
#1 for 4 consecutive weeks
The clearest example of title-level dominance in the German launch window.
Launch Intelligence
UK × GermanyHBO Max
Launch Intelligence.
How did HBO Max perform across two of Europe's most competitive streaming markets?
Germany launched
13 January 2026
United Kingdom launched
26 March 2026
01 · Prediction
Which market embraced HBO Max faster?
Make your call before we reveal the data.
02 · Germany · 19-week window
🇩🇪Germany Launch Performance
Germany built momentum faster.
#5
Peak Rank
7.7%
Peak Share
5.8%
Week 19 Share
HBO Max consistently outperformed Netflix on measured CTV visibility throughout the German analysis period.
03 · United Kingdom · 9-week window
🇬🇧United Kingdom Launch Performance
The UK held a stable early run rate.
5.5%
Launch Share
£3.29M
Avg Weekly £MPV™
#8 to #9
Rank Range
Euphoria Season 3 became HBO Max's strongest UK title, reaching #3 across all streamers.
04 · The Key Insight
Two markets, one shared trajectory.
Two different markets. Two different competitive landscapes. By launch week 9, both arrived at the same share of measured CTV visibility.
🇩🇪 Germany
Opening week share0.00%
Peak weekly share0.00%
Share at launch week 90.00%
🇬🇧 United Kingdom
Opening week share0.00%
Peak weekly share0.00%
Share at launch week 90.00%
Same share, both markets
5.8%
Germany at launch week 9
=
5.8%
United Kingdom at launch week 9
05 · Title Performance
Which titles drove visibility?
🇩🇪Germany
Game of Thrones
Highest cumulative title visibility
A catalogue anchor that sustained HBO Max's CTV shelf presence.
🇬🇧United Kingdom
The Pitt
£1.65M cumulative £MPV™
The most consistently visible HBO Max title in the UK, present every measured week.
🇬🇧United Kingdom
Euphoria Season 3
#3 across all UK streamers
The strongest single-week UK title result for HBO Max.
06 · Get the Report
Get the complete weekly leaderboard.
Access every weekly app ranking, title ranking and launch performance insight from HBO Max's first months in Germany and the United Kingdom.
- 19 weeks of German CTV ranking data
- 9 weeks of UK CTV ranking and £MPV™ data
- Title-level performance breakdowns
- Competitive context: Netflix, Disney+, Paramount+